Three Years of Successful Collaboration: Plug and Play Tech Center and BRB Bank's Milestone Partnership

The partnership between BRB Bank and Plug and Play in Brazil has reached its three-year milestone. Throughout this period, numerous projects have been developed, including the opening of BRB's office in Silicon Valley and the inauguration of BRBLAB at the Biotic Technological Park.

“The BRB and Plug and Play partnership has been an incredible milestone of our history in Brazil. Under the leadership of CEO Paulo Costa, CEO’s consultant Jefferson Okamoto and superintendent Talita Veras, BRB engaged in programs to send key talents to Silicon Valley to share experiences and boost BRB value proposition,” said Paulo Eduardo Padula, General Manager of Plug and Play Brazil. “As a Brazilian citizen, I feel very proud of what a public bank like BRB has achieved.”

The key highlight of this collaboration is BRB Bank's intrapreneurship program with Plug and Play in California. The first group, which visited the Silicon Valley headquarters in 2022, worked on the BáRBara virtual assistant project. Its goal was to enhance the BRB Bank customer experience through artificial intelligence by providing precise product and service recommendations.

The second group, in 2023, spent three months in Silicon Valley with the goal of creating a new mobile application for the bank to transform its customer relationships. Shortly after returning to Brazil, the application was launched, fulfilling the initial project objectives.

Among the most recent initiatives, BRB Bank and Plug and Play jointly organized the Innovation Day BRB on August 3, 2023, held at the BRBLAB and SebraeLab spaces. The event aimed to foster the innovation ecosystem in the Federal District and gathered over 200 attendees, including local partners from the Technological Park, for panel discussions on various topics such as innovation in public companies, future steps in financial innovation in Brazil, and corporate venture capital.

Following this, on August 17, 2023, a second event, the Data Day BRB, focused on the bank's internal audience had more than 100 participants discussing topics related to artificial intelligence and big data, showcasing workplace use cases and current market trends.

"The collaboration between BRB and Plug and Play over these three years has already brought about numerous changes and has contributed to the implementation of an entrepreneurial culture focused on innovation both within and outside the bank. The transformation continues, and new achievements will be reached," said Paulo Henrique Costa, President of BRB.

The partnership between BRB Bank and Plug and Play, renewed at the beginning of September 2023, continues its quest for new achievements and contributions to the innovation ecosystem. To further stimulate the culture of innovation and employee development within the bank and the region's ecosystem, new events will be organized with the goal of promoting innovation and entrepreneurship. Additionally, BRB Bank maintains its office in Silicon Valley, with the possibility of sending new groups to work on strategic projects.