S&S Lab Signs Strategic Business Agreement with Plug and Play and Simple Planet to Advance Foodtech Innovation

SUNNYVALE, Calif., Feb. 6, 2024 – S&S Lab, operator of IRIS LAB, South Korea’s first private sector-led shared research lab, has announced a strategic partnership with Plug and Play, a global innovation platform, and Simple Planet, a bio food tech startup. The goal of this collaboration is to establish the largest Food & Beverage (F&B) innovation ecosystem in South Korea, serving as an intermediary in open innovation involving government organizations, large enterprises, and mid-sized companies, and fostering mutual growth and cooperation with startups.

As part of this partnership, S&S Lab, Plug and Play, and Simple Planet will identify and nurture promising startups capable of playing a connecting role and solving the challenges of the future food system.

"Launching a Food & Beverage program in Korea is about bolstering the ecosystem locally and globally by providing the necessary infrastructure for growth while serving as the playground for collaboration to overcome critical bottlenecks in the value chain," said Robert Grey, Director of Plug and Play Food & Beverage.

The collaboration includes various support programs, such as providing infrastructure for overseas expansion, engaging in open innovation with domestic and international enterprises, attracting venture capital investments both domestically and abroad, and creating a two-way platform to support the growth of promising startups.

S&S Lab, an accelerator specializing in the biofield, was established in February 2022, providing physical infrastructure and acceleration services like PoC verification, business consulting, investment attraction support, and research and development support for bio-based startups.

Through this agreement, Simple Planet will act as a mentor, providing insights and know-how to startups on business capacity enhancement, investment attraction strategies, collaboration with domestic and global companies, and entering overseas markets.

About Plug and Play

Plug and Play is the leading innovation platform, connecting startups, corporations, venture capital firms, universities, and government agencies. Headquartered in Silicon Valley, we're present in 60+ locations across five continents. We offer corporate innovation programs and help our corporate partners in every stage of their innovation journey, from education to execution. We also organize startup acceleration programs and have built an in-house VC to drive innovation across multiple industries where we've invested in hundreds of successful companies including Dropbox, Guardant Health, Honey, Lending Club, N26, PayPal, and Rappi. For more information, visit https://www.plugandplaytechcenter.com/.

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