Hongqi

Hongqi is a Chinese luxury car marque owned by the FAW Group. Hongqi was launched in 1958. Since then, it is the state vehicle for Chinese leaders and major national events. In the late 1970s, Hongqi has continued to move towards marketization and commercialization. In 2018, Hongqi brand released a new strategy and design concept, which led to a surge in market sales and the gradual realization of global exports.

The brand concept of Hongqi highlights "new nobility", "new exquisiteness" and "new feelings", and deeply integrates oriental traditional culture with world advanced culture, cutting-edge science and technology, and fine emotional experience to create excellent products and services.