New Investment: OniGO, Redefining Grocery Shopping with Quick and Efficient Service
We are excited to announce our investment in OniGO, Inc., a leading startup in Japan's Q-commerce industry.
Transforming the everyday shopping experience across the q-commerce industry
Founded in June 2021, OniGO allows users to order groceries and everyday items through its app, with delivery in as little as 20 minutes.
With the variety of different consumers’ lifestyles, many shopping centers and brick-and-mortar stores have been closing worldwide. As the e-commerce market expands, distribution hubs and logistic centers specialized in online shopping have rapidly gained popularity, emerging as a new category in the food distribution industry.
As COVID-19 changed consumers’ shopping behaviors globally, Japan has also experienced a growing demand for e-commerce and consumers are increasingly eager for quick delivery services to save time. OniGO is well-positioned to excel in this emerging e-commerce trend.
OniGO users can order groceries and daily necessities through its app, with delivery available in as little as 10 minutes. There is no minimum purchase amount, and users can specify delivery times and choose the unattended delivery option.
OniGO’s mission, “Easing shopping to uplift our customers' everyday life,” addresses the challenges faced by those with disabilities, the elderly, and families with small children, who often experience inconveniences with everyday shopping.
While the cost of online shopping can be higher and delivery times longer compared to in-store shopping, OniGO mitigates these frustrations. Users can enjoy a comparable shopping experience through the OniGO app and website, with some items priced the same as in-store offerings despite the general price gap.
Meet the team behind OniGo
OniGO's executive team comprises individuals with extensive experience and expertise across various industries, including logistics, startups, business development, and retail. Led by Founder and CEO Naoya Umeshita, a seasoned entrepreneur with a proven track record of scaling businesses, the team’s diverse backgrounds provide OniGO with a competitive edge in the Q-commerce and retail markets in Japan.
Additionally, OniGO has an in-house engineering team and a fleet of fully trained delivery personnel, ensuring a high-quality shopping experience for its users.
Why we're excited to invest
Japan currently lags behind other countries in the rapidly expanding q-commerce market, which is now said to surpass the food delivery market in size. OniGO has been among the first to capitalize on this opportunity, significantly accelerating its growth within a year of its launch, and positioning itself as a first mover in the Japanese Q-commerce industry.
Additionally, Naoya Umeshita’s passion, strong leadership abilities, and rapid expansion efforts are truly remarkable, and we are delighted to collaborate with him. We are confident in the continued growth of the Japanese Q-commerce industry, spearheaded by OniGO, and are committed to providing all the support necessary to ensure their success.
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