Empowering a future of choice.

We are bringing together innovators, technology, and data experts to push forward innovation in the vaping market. From new devices and new features, to IoT sensors and IoT applications, to lifestyle apps and big data and AI, we are working with companies that together envision a future of choice.

We are running a call for applications twice per year to each select 10 new startups to join Vapetech. Startups will have a 3-month access to the Vapetech in Silicon Valley, pilot opportunities with strategic partners, and ecosystem resources at Plug and Play with the backing of a large international player in the industry.

In partnership with JTI

JTI is a leading international tobacco company with operations in more than 130 countries. It is the global owner of both Winston, the number two cigarette brand in the world, and Camel, outside the USA and has the largest share in sales for both brands. Other global brands include Mevius and LD. With its internationally recognized brand Logic, JTI is also a major player in the e-cigarette market and has, since 2011, been present in the heated tobacco category with Ploom.

JTI vapetech accelerator


  • IoT and sensors
  • Big data
  • Analytics
  • Artificial intelligence

Devices as platforms

  • New devices
  • New features
  • New components

Immersive environment

  • Lifestyle apps
  • New connected services

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