Playbook
Innovation Programs in London

London, England

The UK is home to some of the world’s brightest entrepreneurs and corporations. Our innovation programs throughout the United Kingdom ensure that every engagement, whether corporate, public sector, or academic, delivers tangible impact, from pilot projects to full-scale implementations, both in the UK and internationally.

Overview this location

Driving innovation in London

Connecting the UK's most ambitious startups with global industry leaders.

We work alongside partners and major OEMs to support startups across the end-to-end mobility landscape and adjacent sectors, aiming to position the UK as a leading hub and accelerator for mobility transformation in the UK; bridging research, engineering, startups, and industry to create real-world impact.

Anchored in the West Midlands and supported by UK government funding, our health-tech initiative has been driving regional investment and building a vibrant ecosystem for medtech innovation since 2023. By bringing together startups, corporates and research institutions, our UK Health program enables real-world adoption of emerging technologies and helps transform patient care across the NHS and beyond.

Our Partners in London

Advanced Propulsion Centre
Advanced Propulsion Centre
Bentley Motors
Bentley Motors
International Airlines Group (IAG)
International Airlines Group (IAG)
J&J Foundation
J&J Foundation
JLR
JLR
Shell
Shell
Advanced Propulsion Centre
Advanced Propulsion Centre
View Global Partners ->

What Our Partners Say About Us

"The type of dealflow Plug and Play can bring just takes our work to another level.

The JLR Sustainability Challenge started in 2022 as a part of JLR’s reimaging strategy and utilising the Plug and Play playbook for venture clients has allowed us to accelerate the development from a standing start, to now one of the most productive proof of concept pilot developers in global automotive."

Mike Smeed
Managing Director, InMotion Ventures (JLR)

 

 

 

 

"Innovation is a team sport, it’s the way in which working with the Plug and Play team brings a new level of freshness and energy.

This doesn’t happen with any other partner in our ecosystem."

Josh Denne 
Head of Start and Scale, Advanced Propulsion Centre​​


 

Catch up on the latest updates from our Programs in the UK

Innovating the Automotive Supply Chain Step inside the JLR Supply Chain Innovation Challenge Pitch Day.
United Kingdom Innovation Leaders 2026 Meet the innovation leaders driving the UK's most exciting new ventures in 2025.
Empowering Health Tech in the West Midlands Bringing cutting-edge healthcare to one of the UK's fastest-growing regions.
Exploring the Broad Mobility Ecosystem How the UK's mobility sector is evolving and where the biggest opportunities lie.
About our Plug and Play UK Mobility Program Learn about our UK Mobility Program
JLR Sustainability Challenge Collaboration in driving the future of sustainable mobility.
University of Birmingham's Medtech Innovation Plug and Play and the University of Birmingham

Areas of Expertise

Program Focus Areas

Artificial Intelligence

The UK is a leading player in AI, with the market valued at over £72 billion in 2025. Plug and Play UK actively supports promising AI startups across sectors including mobility, sustainability, health, and more. We focus on the adoption of emerging technologies that enhance efficiency, customer experience, organizational culture, and security.

 

Our goal is to establish AI Centres of Excellence and consistently connect AI leaders with startups through our extensive network.  

Artificial Intelligence

Connectivity & Smart Cities

With an annual growth rate of 25% and market revenue expected to exceed £110 million by 2030, smart cities are one of the UK’s fastest-growing sectors.

 

Plug and Play UK aims to unite the public and private sectors to tackle the challenges faced in Smart City Initiatives, partnering with key players. Together, we foster collaboration, drive innovation, and accelerate solutions that make cities smarter, more sustainable, and more connected.  

Connectivity & Smart Cities

Financial Services

Plug and Play works with over 100 financial services companies and insurers worldwide to accelerate innovation in the sector. With a market predicted to reach £26 billion by 2030, the UK remains one of the key players in fintech.

 

Plug and Play UK aims to drive fintech innovation by connecting startups with leading financial institutions like USBank, Visa and BNPP, fostering collaboration to develop solutions that enhance customer experience, improve operational efficiency, and promote financial inclusion across the industry.

Financial Services

Healthcare

In partnership with the University of Birmingham, our UK Health Platform accelerates innovative healthcare technologies. Since 2023, across four cohorts, our startups have raised £26M+ in post-programme funding.

 

With 27+ corporates engaged — including NHS England, AstraZeneca, and Bayer — we connect the West Midlands to global opportunities, giving founders direct access to industry expertise, markets, and collaboration.  

Healthcare

Mobility & Physical AI

Our Mobility Innovation Platform works with over 150 stage-agnostic startups each year. In partnership with leading corporations - including JLR, Bentley, International Airlines Group, and others - it drives innovation to make end-to-end transport more sustainable, reliable, and connected.

 

Each year, we deliver innovation challenges, accelerator programs, and Expos to connect startups with industry and bring new solutions to market.

Mobility & Physical AI

Sustainable Solutions

Sustainability is a core focus for both Plug and Play UK and our corporate partners. With our partners, Plug and Play UK aims to source and scale sustainable technologies – such as circular economy solutions, electric vehicles, and sustainable fuels – across the mobility, energy, advanced materials sectors.

 

Plug and Play UK actively scout and support the startups that are striving to make the world more sustainable.

Sustainable Solutions

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Our Programs in London

Mobility & Physical AI

Mobility & Physical AI

Health

Health

A leading hub for mobility and healthcare transformation

Investing in the future of the United Kingdom

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