Generation Lab
Generation Lab collects first-party behavioral data from an opt-in panel of Gen Z and millennials and uses its platform to turn browsing, shopping, and streaming activity into queryable digital twins.
Location
United States
Extended description
The Generation Lab is a polling and research firm studying young people and the trends that shape their world. We translate youth views and behavior for media, academia, businesses, government, and the American public. Whether through a one-day snapshot poll, or a multi-year longitudinal study, we pursue youth truth for our clients and the American public.
https://www.generationlab.org/Related industries
Brand & Retail