
Reshape the future of retail
We make corporate innovation easier by connecting leading corporations in retail with the best startups.
Increase operational efficiences, lower costs, find new product lines, and become more innovative from the core.












Be at The Forefront of Retail Trends
Meet the right startups
We have a network of 30,000+ international startups. Gain access to innovative retail solutions that tackle the most pressing challenges in the industry.
Network with peers
Meet industry peers, learn best practices, and set industry standards at hundreds of vertical-focused events every year. We bring together corporations, VCs, startups, governments, and universities.
Access the latest trends
Technology is redefining retail as we know it. We will share with you the latest trends, help you define a roadmap, and make sure that you’re at the forefront of digital transformation.
Our Retail Innovation Focus Areas
E-commerce
In Store Experience
Supply Chain & Logistics
Process Optimization
Customer Engagement and Analysis
Payments
Sustainability
Hyper-Personalization
Source new technology, conduct pilot projects and develop a robust innovation pipeline.
Pilots & Contracts
Plug and Play sources startups from all levels of maturity to ensure relevant and impactful introductions to our Corporate Partners.
Culture & Collaboration
Corporate Partners can leverage the global Plug and Play platform to shift towards an innovative corporate culture. The process provokes the corporation to strengthen its internal innovation process and empower different business units to fuel the digital transformation of the group.
International Access
We are closely connected to a global innovation network, and we give our partners a clear window into the trends that are shaping retail globally. And not just in retail! We also give them insights across 18+ industries.
The Story of Colgate-Palmolive
How Colgate-Palmolive Is Using Startup Technology to Better Understand its Customers
Empower your innovation journey with Playbook
Exclusively for Plug and Play partners, Playbook is our in-house innovation software that allows you to easily track engagement with startups, take data-driven decisions and streamline stakeholder buy-in.
Stay ahead of the curve with Plug and Play.
What is Plug and Play?
What is an Innovation Platform?
How do we help corporations?
How are startups selected?
What is a Selection Day?
What is a dealflow?
What is a Summit?
How to get involved
What makes us different?