Powering Up Rural Communities with EV Charger Installation

By Ben Ahrens Published on Jul. 07, 2023

Electric vehicles, or EVs, are gaining popularity, creating a growing demand for more charging stations. However, rural communities have been largely neglected in this development. They have low rates of EV adoption due to a lack of charging infrastructure and limited exposure to these vehicles. Initially, efforts focused on educating and preparing urban areas, where early-market EVs with limited range were better suited for shorter distances. Unfortunately, little attention has been given to rural drivers, who often travel longer distances compared to their urban counterparts; thus, it seems apt to address this disparity and support the adoption of EVs in rural communities through increased EV charger installation.

Overview of the EV charger installation process

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Installing EV charging stations involves several crucial steps to ensure a smooth and efficient process. With a thorough site survey, the best charger location is determined while also evaluating electrical requirements. If needed, the electrical infrastructure is upgraded or rewired. Then once prepared, the charger is seamlessly mounted and connected to the electrical system, which undergoes rigorous testing to guarantee functionality and safety compliance. Clear instructions on charger operation and maintenance are then provided to users. Ultimately, the aim is to offer electric vehicle owners convenient and reliable charging options.

Government initiatives fueling the growth of EV charger installation

United States

In November 2021, the Biden-Harris Administration enacted a groundbreaking federal commitment to clean energy and climate preparedness. The Bipartisan Infrastructure Bill, commonly known as the Infrastructure Investment and Jobs Act, allocated over $1.2trn in nationwide infrastructure funding. More than $7.5bn was explicitly designated for developing 500,000 EV chargers within this investment.

ev charger installation_person charging their car

Out of this allocated amount, $5bn will be distributed among states, while the Federal Highway Association will administer the remaining sum as grants. These grants will target rural, disadvantaged, and hard-to-reach communities, fostering collaboration between the US Department of Energy and the US Department of Transportation, or USDOT. Together, they have established the Joint Office of Energy and Transportation, a key initiative driving innovation and progress in sustainable transportation.

Last year, USDOT made significant progress by issuing a notice of proposed rulemaking, setting forth precise standards and requirements for EV charging infrastructure. This ensures establishing a reliable and efficient network, representing the US's unwavering commitment to advancing EV adoption and expanding charging infrastructure nationwide. Discover how companies like Einride are revolutionizing the US EV market in this video, with a particular focus on electrifying freight vehicles.


The barriers faced by rural areas in China when adopting EVs extend beyond price and range. Issues like a scarcity of charging infrastructure, limited dealerships, and preference for online sales hinder the transition to EVs. Additionally, the trendy and technologically advanced EVs in affluent cities like Shanghai don't meet the practical needs of rural areas. The Chinese government introduced the "Go Rural" initiative to tackle these challenges. This campaign encourages EV adoption in selected smaller cities and rural regions to achieve carbon neutrality and reduce reliance on oil and gas imports. Success relies on widespread adoption and profitability for charging station construction. China's "Go Rural" initiative drives a greener future with charging station networks and EVs addressing infrastructure gaps and local needs.

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Norway, self-proclaimed as the "EV capital of the world," exceeded expectations in 2020, with an astonishing 54% of new car sales being fully electric. With a population of 5.4m, Norway boasts the highest per capita ratio of EVs globally. Its extensive network of 17,000 EV charging ports, including the groundbreaking "supercharger" station, sets an example for a cleaner, greener future. Norway's unwavering dedication to electric mobility serves as an inspiration for nations worldwide. Moreover, Norway continues to take strides by expanding EV charger installation in rural areas, ensuring accessibility to sustainable and electrified transportation across the country.

The environmental and economic impacts of e-mobility

ev charger installation_Tesla charging station

The influence of e-mobility on mitigating greenhouse gas emissions and enhancing air quality in rural communities cannot be overstated. The mounting installations of EV chargers in these regions play a significant role in expediting the adoption of electric vehicles and consequently reducing reliance on traditional fuel-powered cars. This transition not only combats climate change but also alleviates the environmental impact of transportation on rural communities, fostering cleaner and healthier air for all inhabitants to breathe.

Having access to reliable EV chargers in rural areas can bring significant economic advantages. With the presence of EV charging stations, local businesses can capture the attention of EV drivers, encouraging them to stop and shop while their cars charge. This increased foot traffic can boost the local economy, attract new customers to small businesses, and support job growth. Moreover, expansive EV charger installation can serve as a viable source of revenue for rural communities by charging drivers for their electricity usage. This steady income stream can contribute to the overall economic sustainability and development of rural areas, fostering prosperity and progress.

What the future of cars and EVs looks like in remote communities

With the increasing EV charger installation, remote communities are witnessing a promising future for cars and EVs. These advancements not only promote the adoption of EVs but also encourage sustainable transportation, reducing the carbon footprint while improving mobility.

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However, a significant obstacle for EVs is the ban on direct-to-consumer automotive sales in 17 states. While some argue for the coexistence of dealerships and direct sales models, it remains a challenge in states with large rural populations. Nonetheless, the availability of EV chargers and the growing interest in greener transportation signify a positive shift towards a brighter future for remote communities embracing electric technology and sustainable mobility.

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