• Fintech

Alelo and Plug and Play Brazil Announce Strategic Partnership

São Paulo, June 30, 2020– Alelo, Brazil’s giant of the incentive and benefits sector, joins global innovation platform, Plug and Play, to manage constant progress in the digital sector and to identify potential projects which will result in the provision of concrete new services to their customers. The benefits company will be one of the newest partners at Plug and Play’s office in Brazil, located in São Paulo (SP).

“The partnership with Plug and Play will accelerate our horizons of innovation with access to a global ecosystem of startups that will strengthen the strategy of creating value for our customers and partners,” said Marcio Alencar, Director of Strategic Digital at Alelo.

Plug and Play launched its first location in South America in September 2019. Looking to grow the ecosystem, Plug and Play has already run an acceleration program in the Fintech and Food & Agtech spaces with 21 startups participating. 

Partnering with Plug and Play is an opportunity for companies like Alelo to position themselves as innovation leaders in their markets. In Brazil, the two companies will work together to find the best startups to bring value to Alelo’s ecosystem and create long term partnerships that will positively impact the industry.

Plug and Play provides Alelo the opportunity to be connected to the international ecosystem and gives its business units the chance to explore what are the trends dominating the markets in other regions. 

“We are delighted to onboard Alelo as our newest partner in Brazil. Offering benefits to employees is important because it shows them that a company invests in not only their overall health, but their future. Together with Alelo, we will be able to bring innovative and forward-thinking solutions that will help strengthen the benefits and incentive ecosystem and build trustful and long-term relationships with relevant stakeholders,” said Andrea Sanchez, Director at Plug and Play Brazil. 

About Alelo

Alelo is a private label debit/credit card company specialized in benefits, management of corporate expenses and incentives, working in the segments of food, culture, transport and health. With over 15 years of history, since 2013 it has been leader in the sector of benefits included in the Workers’ Food Program (PAT), of the Department of Labor in the Ministry of Finance. Alelo has the confidence of 100 thousand client-companies, 8 million users and has the largest network of affiliated merchants in Brazil. Among the products and services offered are Alelo Meal (Refeição), Alelo Food (Alimentação), Alelo Christmas (Natal), Alelo Multi-Benefits (Multibenefícios), Alelo Mobility (Mobilidade), Alelo Automotive (Auto), Alelo Management of Transportation Vouchers (Gestão de VT), Alelo Culture (Cultura), as well as the prepaid cards Alelo Expenses (Despesas), Alelo Payments (Pagamentos) and Alelo Awards (Premiação) and the electronic toll collection Veloe.

About Plug and Play

Headquartered in Silicon Valley, Plug and Play is a global innovation platform with accelerator programs, corporate innovation services and an in-house VC to make technological advancement progress faster than ever before. Since inception in 2006, our programs have expanded worldwide to include a presence in over 25 locations globally giving startups the necessary resources to succeed in Silicon Valley and beyond. With over 10,000 startups and 400 official corporate partners, we have created the ultimate startup ecosystem in many industries. Companies in our community have raised over $9 billion in funding, with successful portfolio exits including Danger, Dropbox, Lending Club, PayPal, Rappi, and most recently Honey. For more information, visit www.plugandplaytechcenter.com.