Sanam Amidi is the Chief Brand Officer at Plug and Play, where she serves as a strategic partner to the C-Suite in shaping the company’s global vision, purpose, and cultural identity. As the ultimate guardian of the brand’s soul, Sanam is responsible for driving year-over-year revenue growth strategy while ensuring absolute brand consistency across every global touchpoint. Recognized as a Silicon Valley Business Journal "40 Under 40" (Class of 2025), she sits at the intersection of growth and governance, working in lockstep with the CFO and President to optimize cost efficiency and rigorously track the ROI of the company’s external efforts.

Prior to her appointment as CBO, Sanam served as the VP of Automation and Operations at Plug and Play. Over the last six years, she acted as the architect of the company’s "blueprint" model for scaling, successfully implementing advanced tools and data reporting systems across Sales, Partner Success, and Ventures. Her unique ability to "market internal KPIs" has been instrumental in maintaining a high partner retention rate and streamlining the global GTM organization.

Before joining Plug and Play, Sanam honed her commercial operations, marketing expertise, and community management at startups and Disney Interactive focused within multiple high-growth startups across the healthcare and gaming sectors. This diverse background—from legacy entertainment giants to agile tech ventures—allows her to bridge the gap between high-level brand narrative and the technical execution required to scale in a global market.

A firm believer in the power of innovation to transform technology, Sanam is dedicated to supporting the startup ecosystem and leveraging her Silicon Valley network to drive meaningful change globally. She holds a B.A. in Management and Entrepreneurship from the University of British Columbia.