Applications Open Now!

CoCreate Pitch 2026

The World’s Largest Product-based Startup Competition

Timeline:

Open Now Open Now

Applications Open

Jul. 25 Jul. 25

Applications Close - USA

Oct. 16 Oct. 16

Applications Close - EU

Sep. 09-10 Sep. 09-10

U.S. Finals in Los Angeles

Nov. 19-20 Nov. 19-20

Europe Finals in London

The Opportunity

CoCreate is Alibaba.com's global flagship summit — the world's leading sourcing and commerce innovation event, bringing together e-commerce sellers, retailers, wholesalers, and top manufacturers to drive face-to-face supply chain collaboration and industry connection.

CoCreate Pitch is the competition at the heart of CoCreate, and the world's largest product-based startup pitch competition. Now in its third year, the 2026 edition marks a significant upgrade in scale, theme, and competition structure.

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Who's behind it

Alibaba.com is one of the world’s largest wholesale marketplaces, with 20 years of experience helping business-to-business (B2B) companies buy and sell their goods around the world.

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Select Your Track

General SMEs Track

For small and medium businesses ready to scale.

Apply as a SME ->

0-to-1 Startup Track

For founders to bring raw ideas to life with Accio Work.

Apply as a Startup ->

Student Track

For current students to build next-generation products.

Apply as a Student ->

Prize Structure

CoCreate Pitch 2026 features two main regional finals — the U.S. Finals in Los Angeles (September 9–10, 2026) and the Europe Finals in London (November 19–20, 2026) — plus a newly introduced Asia-Pacific regional competition, with its prize pool to be announced separately.

Each of the U.S. and Europe finals will feature 20 finalists competing live.

The combined prize pool across both regional finals exceeds $1,000,000. Every finalist who makes it to the live competition walks away with a prize — no one leaves empty-handed.

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Winners get

$200,000

1st Place

$100,000

2nd Place

$50,000

3rd Place

4th - 20th place: $10,000 each.

Previous Judges

Simu Liu

Actor, Writer, Investor

Lori Greiner

Shark Tank Star, Inventor, Entrepreneur, Humanitarian

Rio Ferdinand

Former International Footballer, Strategic Investor

Daymond John

Shark Tank Star, Founder & CEO of FUBU

Everette Taylor

CEO of Kikstarter

Sara Davies

Founder of Crafter's Companion, Entrepreneur, Serial Investor

Benefits:

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Access to Accio Work

Every applicant gets access to Accio Work, Alibaba.com's plug-and-play enterprise AI agent. Through the built-in CoCreate Pitch Agent, participants receive guided support in shaping their product idea into a structured, competition-ready pitch proposal — essentially a free AI-powered business development tool available from day one of the application process.

Access to Alibaba.com's Global Commerce Ecosystem

All participants gain access to Alibaba.com's global supplier and sourcing infrastructure, including a network of 200,000+ verified suppliers spanning 200+ countries and regions, and AI-powered sourcing tools designed to support rapid prototyping and cost-eﬃcient production. For product founders, this is the same supply chain infrastructure that backs some of the world's largest retail brands — now directly accessible to early-stage entrepreneurs.

Global Exposure and Industry Connection

Finalists pitch live on stage at CoCreate — one of the world's leading commerce summits — in front of a panel of industry leaders and investors. The competition provides visibility across Alibaba.com's global network, with reach extending to buyers, suppliers, and the broader entrepreneurial community worldwide.

Got questions? Feel free to email us!

Los Angeles: cocreatepitchus@helloalice.com

London: cocreatepitcheu@pnptc.com

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