Gothenburg

Bringing cutting-edge technology for sustainable mobility closer to the dynamic Scandinavian region.

We are seeking innovative startups with the aim to develop potential business synergies, POCs and pilot projects

Founding Partner: Volvo Cars

Volvo Cars is one of the automotive industry’s fastest transformers.

They have the ambition to be a fully electric car brand by 2030 and achieve climate-neutrality by 2040.

Volvo Cars knows that this can only be achieved through collaboration across the entire value chain, with established suppliers and disruptive startups.

That is why Volvo Cars is always looking for the next breakthrough that will accelerate their transformation roadmap.

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“To stay on top of the transformation needed to achieve our bold ambitions, we’re continually pushing the boundaries of technology... To succeed, we need to work with the best, and partnering with Plug and Play certainly brings us closer to our aspired position.”

Javier Varela
Chief Operating Officer and Deputy CEO
Volvo Cars


Anchor Partner: Port of Gothenburg

The Port of Gothenburg is the largest port in Scandinavia.

Around 30% of Swedish domestic and foreign trade passes through the Port of Gothenburg and over 50% of all container traffic. This is a full-service port that offers industry guaranteed, climate-smart access to the whole world.

Direct services to key markets ensure highly efficient, sustainable, and reliable transport 24 hours a day, 365 days a year. The focus is firmly on sustainability, innovation, and digitalization in a concerted effort to maintain the ongoing development of climate-efficient freight transport and calls by vessels.

With over 30 rail shuttles offering daily departures, companies throughout Sweden and Norway have a direct, climate-neutral service to the Port of Gothenburg. The port handles energy products, vehicles, ro-ro units, containers and passengers. 22,000 people are employed at the port.

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“We know from experience that we have a lot to gain by taking our expertise, challenges, and potential solutions to new arenas and exposing them to new thoughts and ideas. There is an important signal value in being involved in this project from the beginning to encourage more to join.”

Malin Collin
Vice President Business Strategy & Deputy CEO
Gothenburg Port Authority


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Our Focus Areas:

  • Supply Chain & Logistics
  •   • Supply chain visibility
      • Predictive tools
      • Smart manufacturing
  • Electrification
  •   • EV infrastructure
      • E-vessel infrastructure
      • Battery handling equipment
  • Energy
  •   • Energy management
      • Hydrogen & bio fuels
      • Power-to-X & grid optimisation
  • Sustainability
  •   • Emission reduction
      • New materials
      • Recycling & circularity
  • Software [as transversal building block]
  •   • Artificial Intelligence
      • Smart User Experience
      • Software Defined Vehicle

Key Dates

(Dates may change as needed)
  • Jan. 2024
    Pilot project design and execution
  • May 2024
    Voting Day Batch #2
  • June 2024
    Gothenburg Sustainability Expo Day

Apply to our program in Gothenburg