With greater demand for data privacy, web browsers are implementing changes to alter websites' data-sharing ability. Conversions API is a Facebook tool that improves the performance and measurement of campaigns, all while protecting customer's data and maximising the performance of their advertising.
Facebook Business Extension (FBE)
Facebook Business Extension is the solution that helps you simplify the process of enabling Facebook tools for businesses using your platform. By integrating with Facebook Business Extension, you can unlock a broad suite of tools that captures your target market and measure its results.
The new Business Apps interface within Facebook Business Suite provides an all-in-one solution for businesses to discover your platform without leaving Facebook. By integrating with Business Apps, you can get your business customers set up for success and drive measurable results.