Accelerator: Commerce
Cultivating the startup ecosystem & advancing the commerce experience in LATAM.
In Partnership with Facebook
Facebook is accelerating their commerce work and building solutions to help businesses of all sizes that are being forced to change their model and adapt to selling online. The company’s goal is to make shopping seamless and empower anyone from an entrepreneur to the largest brand to use their apps to connect with customers.
At Facebook, they believe that by connecting, training, and growing entrepreneurs and startups, they can empower people to solve relevant, meaningful problems and build products on commerce platforms that billions can use and benefit from.

Program Focus Areas
- Technology that makes it quick and easy for commerce companies to upload and manage inventory online
- Solutions that enrich commerce catalogues to help buyers discover new and personalised products
- Conversational tools that enable merchants to create a full commerce journey from product discovery to order confirmation
- Enhanced buyer and seller experiences though AR-empowered and in-store shopping that bridge the gap between online and offline
Startups We Are Looking For:
Startups will be evaluated by a panel of industry and Facebook experts in two rounds, based on their application and interviews.
B2B or B2B2C startups across Latin America, with Seed to Series A maturity
Evidence of significant progress in business growth and revenue
Diverse and focused leadership team with strong technical expertise
Desire to learn how to innovate and scale business with Facebook
Product on the market driving value for customers
Breakthrough technology
Program Benefits
Practical Training
Through 3 sprints consisting of practical workshops in product, engineering, growth and impact, you’ll learn how to scale your business and address key business challenges.
Mentorship from Experts
We’ll connect you to Facebook experts, industry leaders, and specialists in fields such as product management, business growth, and data science.
Training on Facebook Products and Technologies
We have a family of products and technologies geared to help your business grow. You will receive support and guidance from the relevant Facebook teams.
Access to a Network of Opportunities
You'll have the opportunity to connect with regional VCs and investors throughout the program, and we’ll introduce you to potential partners and investors through Facebook and Plug and Play events.
Potential Partnership Opportunities
You'll have the chance to meet with Facebook business units to potentially develop a POC and establish a relationship to strategically support the goals of the commerce team.
What to Expect?
Facebook Accelerator: Commerce is a unique 3-month program made for forward thinking founders like yourself. We’ve designed the virtual program with English content for you to extract as many insights as possible through the activities that will take place on a bi-weekly basis. Our goal is to guide you and support you to grow your business.
Potential Project Exploration with Commerce Team
Weekly Check-ins
Highly Relevant Training
Key Dates
Applications Open
Applications Close at 10pm BRT, 8pm CDT.
Selection Week for Startups
Program Launch
Program Wrap Up
Mentors & Speakers
Thiago Moreira
Director of Commerce, LATAM Partnerships, Facebook
Caroline Dalmolin
Lead of Startup and Developer Programs LATAM, Facebook
Jorge Fumagalli
Strategic Partner Manager, Commerce, Facebook
Bruno Mokarzel
Strategic Partner Manager, Commerce, Facebook
Yasmin Wenna
Strategic Partner Manager, Instagram Shopping, Facebook
André Zuccherelli
Strategic Partner Manager, Commerce, Facebook
Fernando Mohr
Partner Engineer, Commerce, Facebook
Andrea Sanchez
Director, Brazil, Plug and Play
Paloma Mas
Ventures Associate, Plug and Play
Eduarda Davidovic
Innovation Manager, ELO