E-commerce sales have gone through an exponential growth in recent years but maintaining consumer loyalty has not gotten any easier especially amidst increasing competition from digital native brands. How do you make sure the consumers keep coming back to your brand?

The answer lies in giving the consumers what they want and when they want it based on knowing them better than your competition. This leads to the need for better first-party data and consumer insights for better personalization. And of course, the tools to enable all this.   

Plug and Play invites you to join an interactive panel to discuss the latest trends in e-commerce and how to boost consumer loyalty and engagement with IoT-powered smart packaging.