Retail's road to Recovery

How Hunkemöller leverages Dynamic & Local Content to Support their Reopening across 900 stores in Europe?

Retail's road to Recovery
June 4, 2020
5:00PM - 5:45PM CEST
Virtual Event. Please note that the time specified is CEST.

As society begins to go back to business around the world, phased openings with location by location restrictions from Government agencies, and best practices directives from industry groups are bringing new complexities to operating retail stores. 

Surveys show that consumers are apprehensive about visiting retailers and restaurants creating a dire need for immense customer transparency and the most up to date hyper-local communications, clearly detailing brands will keep them safe. Dynamic solutions like Radius8 are here to help make this process quick, easy, and efficient.

In this Lafayette Plug and Play Covid-19 Series Webinar, we’ll hear from Bert Middledorp, Head of Digital, at European intimate brand Hunkemoller (900 stores, 21 countries) on how they are approaching their openings and leveraging digital for up to date communication. Sandeep Bhanote, CEO and Co-Founder of a localization platform Radius8, a Lafayette Plug and Play cohort company will share how Radius8 customers are leveraging hyper-local content during the easing of the pandemic restrictions.


Radius8 is a Location Engagement Platform (SaaS offering) that provides businesses the ability to dynamically feature critical content and updates on their websites based on the consumer’s location, proximity to the business’s physical location, or other geo-fenced regions, markets, or places of interest. Radius8 can generally be implemented in less than 30 days.


  • 05:00 - 05:05 PM:
    Opening Remarks and Lafayette Plug and Play Perspective - Carl Tabet, Corporate Partnerships Manager, Lafayette Plug and Play
  • 05:05 - 05:15 PM:
    Reopening communications strategy for a large multi-national brand, Bert Middendorp, Head of Digital, Hunkemoller
  • 05:15 - 05:30 PM:
    US perspective - how are brands communicating in a timeline manner, Sandeep Bhanote, CEO & Co-Founder, Radius8
  • 05:30 - 05:40 PM:
    Discussion between Radius8 & Hunkemoller
  • 05:40 - 05:45 PM:
    Wrap up and Audience submitted Q&A


  • Bert Middendorp

    Bert Middendorp

    Head of Digital, Hunkemoller
  • Sandeep Bhanote

    Sandeep Bhanote

    CEO & Co-Founder, Radius8

Get updates on upcoming events.

Other Upcoming Events