FoundHer is a Plug and Play initiative focused on finding and funding the female entrepreneur.

Every founder understands that developing a solution that sells repeatedly requires a deep understanding of the customer. In working with startups, Efrain Rovira has found that those that map the buyer's journey have a greater chance of avoiding costly mistakes in developing their go-to-market strategies, demand generation campaigns, and sales processes. In this presentation, Efrain will share how he maps the buyer's journey for recently funded startups and those seeking the next round of funding. He will also go over how he uses it to develop a compelling sales story and message map.