This is a virtual event. Please note that the time specified is PST.
Online stats from the current crisis show an increase in internet traffic while conversion rates continue to decrease. Digital Marketers are now faced with a new challenge: how to build an efficient digital marketing strategy that embraces the increased traffic while also segmenting costly online visitor "noise" from the site visitors with true conversion potential.
As part of Batch 1 for Plug and Play, Fixel and the Plug and Play Media & Ad program invite you to join a 30-minute webinar which will review proven survival tactics during this crisis period.
The webinar will cover:
How to identify waste traffic to your site
How to successfully engage high-quality site visitors
How to run a cost effective keyword and display ad campaigns
Insider tricks for Retargeting and Lookalike campaigns
The webinar will be led by Etgar Shpivak, the CEO of Fixel. Etgar has a 15-year track record of hands-on digital marketing expertise, successfully working with a myriad of companies (corporate and SMBs). He is also the co-author of the best seller “Marketing in a Digital Age”.