Otokoç Automotive, Turkey's leading automotive retailer, car rental, and car-sharing company, brings offers mobility solutions. Automotive Retail brands are Otokoç, Otokoç Sigorta (Insurance), Otokoç Parça (Spare Parts), Otokoç İkinci El (Used Car Sales), Lastick (tire rental); Car Rental and Car Sharing brands are Avis, Avis Filo, Budget, Zipcar, and Payless. Otokoç Otomotiv provides services in 9 countries, which are Turkey, Greece, Ukraine, Hungary, Azerbaijan, Kazakhstan, Georgia, Northern Cyprus, and Northern Iraq. The firm has prioritized the principle of customer experience since day one.

Otokoç Automotive is a member of Koç Group which is Turkey's largest industrial and services group in terms of revenues, exports, number of employees, taxes paid, and market capitalization. Otokoç Automative was established in 1928 with the dealership of "Ford Motor Company" as Koç Holding's first investment in the automotive sector.