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Desigual is an international fashion brand that was established in Barcelona in 1984. It is known for the individuality and unique character of its creations, designed to bring positivity and authenticity to thousands of people who want to express the best version of themselves.

Desigual has been focused on innovation since the very beginning and has invested years into developing digitalisation in all stages of the product life cycle, from the design and dressmaking phase to distribution, in addition to the experience delivered through its online sales channels and brick-and-mortar stores. All of this is aimed at streamlining processes, increasing quality, innovating with products and communication, and offering a distinct and omnichannel shopping experience.