Build a safe and happy city of the future.

Plug and Play Amsterdam is part of a 10,000-strong innovation campus that brings together startup,, large corporations, knowledge institutions, and others to work on joint challenges.

We run accelerator programs twice a year, connecting the world's best startups with the most innovative corporations through networking, events, world-class mentoring, and potential for investment.

In partnership with ING

The ING Group is a Dutch multinational banking and financial services corporation headquartered in Amsterdam. Its primary businesses are retail banking, direct banking, commercial banking, investment banking, asset management, and insurance services.

ing group logo

We work on two broad challenges. Firstly, how to make life more liveable, safe and happy in the city of the future? Secondly, how do we establish and safeguard identity in the digital age?

Some focus areas include:

  • Digital Identity
  • Housing
  • Mobility
  • Retail
  • Media & Entertainment

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