Jennifer Elftmann

Jennifer Elftmann

Innovation Manager, IoT

Jennifer is the IOT Innovation Manager and Smart Cities coordinator at Plug and Play. With that she strategically supports corporate partners in their innovation activities, helps aligning their innovation roadmap and provides IOT and smart city related industry expertise.


Prior to Plug and Play, Jennifer worked in corporate innovation at GROHE AG in Germany, defining new innovation strategies and running the innovation project portfolio for new smart home products and related business models. In that role she established new approaches to innovation, like co-creation and sprints, and worked as a startup scout. The smart home division at GROHE was considered a corporate startup within the digital unit.


Before working on the industry side, Jennifer was in business and strategy consulting for about 10 years at companies such as Deloitte Consulting and UDG United Digital Group. At UDG, she was part of the founders' team to establish a digital strategy advisory. Jennifer gathered strong know how in global transformation initiatives with focus on digital target operating model and innovation strategy as well as sustainable project and team lead experience during her time in consulting.