November 19, 2009

  Panels:

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  About Panel

Leveraging Social Media.
I am focusing this on, "What They Don't Teach You At Business School". We have all heard the basics but we want to get next generation strategies. My panel will lead-off with three awesome rounds with nuggets of knowledge from each social media "EXPERT". Good nuggets will be rewarded with praise and moderator adoration. Bad, boring nuggets will be recognized by being beaned by three week old Halloween candy. Audience participation is required and yes, one audience member may get promoted to panelist. Tweet your thoughts @larrychiang and who knows... you just might crash my panel.

  Moderator:

Larry Chiang

Larry Chiang, Speaker, Author
Hi there, I am Larry Chiang-I had friends who were in credit card difficulty and decided to do something about it. I started collecting deep underground credit knowledge (duck) into a controversial site: www.Duck9.com. It breaks-down the mysterious FICO score and graduates people with a FICO in the 90th percentile. SECRET: The key is to make the first 24 interactions with the FICO grid PERFECT ... email me and I'll send you the 101 secrets/tips or you can explore the secrets yourself by clicking on the ducks butt at duck9. I wrote the NY Times bestseller: "What They Don't Teach You At Stanford Business School". Its a book about sales, entrepreneurship and character compassing people. My mentor, Mark McCormack wrote, "What They Don't Teach You At Stanford Business School"
My writing centers around mentorship: whether you're building a business or improving your credit score, it is easier to do with a mentor. One of my proudest achievements was to testify in Congress on behalf of the financial services industry. Congressman Tom Campbell also wrote the foreword for my last book, "Internet Marketing Secrets" that I co-edited with Gerri Detweiler. I try to hide the fact that I am old - thank goodness I am Chinese cuz my wrinkles aren't here yet. When I crash campus gyms to play basketball, I lace my hair with mucho product so people don't see my grey hair. In addition to playing basketball, I love to write, coach entrepreneurs, and sneak into dorm cafeterias. Invite me to your house for dinner and I'll entertain with stories of credit ... my email is chiang9@duck9.com


  Panelists:

Sumaya Kazi

Sumaya Kazi
Sumaya Kazi is an internationally recognized innovator, leader, speaker and award-winning entrepreneur. She has been featured in over 150 newspapers, magazines, radio interviews, and television spotlights in top-tier outlets such as Newsweek, BusinessWeek Magazine, CNN, ABC News and Washington Post. Sumaya frequently speaks at professional conferences and educational institutions inspiring audiences on topics such as entrepreneurship, non-profit work, intrapreneurship, young professional issues, social media, diversity and technology.


Adriana Gascoigne

Adriana Gascoigne, Girls in Tech
Adriana is the Director of Global Communications for SGN. In her role as the Director of Global Communications, she provides strategic guidance on digital marketing and new media campaigns including word-of-mouth marketing programs, social media initiatives, and digital integration project management.
Most recently, Adriana was the Director of Global Communications for hi5. Launched in 2003, hi5 is now one of the world's largest social networks - ranked as a top 20 website globally and the #1 social network in 33 countries across Latin America, Europe, Asia and Africa. According to comScore, more than 63 million individuals every month visit hi5, which is currently available in 50 languages options. Previously, Adriana was the Vice President of the 360 Digital Influence Group at Ogilvy Public Relations Worldwide where she spearheaded operations for social media, word-of-mouth marketing and digital campaigns for clients such as Intel, Wells Fargo, Brocade, ACC, Sun Power, Case Logic, YieldBuild and Naked Juice. Prior to working at Ogilvy, she served as the Vice President of FutureWorks Media in San Francisco, managing all aspects of operations including business development, digital strategy and account management. Some of her clients included MeeVee, WooMe, Yojo Mobile, DocStoc, Magnify, Fantasy Sports Matrix, Ujogo, StreetAdvisor, Yoono, HeyCosmo, SayHeyHey, GoBig and YourTrumanShow. Adriana holds a bachelor's degree in Sociology and Economics from the University of California at Davis, received a certification from El Tecnologico de Monterrey in Mexico, and was enrolled in Semester at Sea, University of Pittsburgh in 1997. Adriana is also fluent in Spanish and speaks some Japanese and French.


Tony

Tony "Frosty" Welch, Lead Social Media Strategist, HP PSG
He's also the Community Manager for The Next Bench (www.TheNextBench.com) You can find him on Twitter at @frostola.




Marcus Nelson

Marcus Nelson, Co-Founded, UserVoice
Marcus Nelson Co-Founded UserVoice, a SaaS provider dedicated to offering customer engagement tools for "Consumer Driven Initiatives." He also founded Superstarch, a design consultancy dedicated to designing & developing social-focused websites for a broad range of startups and community functions, including charter schools, task-management tools, co-working spaces, and a hyper-local citizen-journalism blog (citizenwausau.com). Prior, Marcus co-founded a non-profit youth center in 1996, creating a culture & community around Internet, coffee and live music. It was possibly the first CyberCafe in Wisconsin, known as RockWater. After a stint of world travel following college, Marcus became Director of Marketing for Metro One Records in Southern California, and later joined J.Crew as a catalog model from '95-'96.


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