With more than 50% of the world’s population being female, it’s natural to see a rising interest in new femtech companies. The numbers don’t lie. A new research report by Global Market Insights projects the Femtech market value to cross $48.5 billion by 2025. Emerging technologies such as tracking wearables, artificial intelligence, apps, and noninvasive hardware are being used to bring wider awareness to improving female health. 

In this video, learn more about femtech trends in an overview by Brittany Barretto, Co-Founding General Partner of Coyote Ventures and Co-Founder/Executive Director of FemTech Focus, and a conversation on advances in maternal health.

In 2016, Ida Tin, the CEO of the period-tracking app Clue coined the term “FemTech” to refer to a rising wave of startups operating at the intersection of technology and female health. In some circles, FemTech can be defined as an even broader slate of technologies that are more generally geared towards improving women’s lives. 

We’ve compiled 5 extraordinary femtech companies that are paving the way for this emerging industry. 

1. Ava

Ava is the ideal companion for women who are trying to get pregnant and want to make the most out of their chances to conceive and women who want to get to know their body and cycle better. Ava is a sensor bracelet that is worn during the night. It measures nine physiological parameters and thus predicts a woman’s next fertile window and ovulation precisely and conveniently. 

What’s Unique?

Ava has been shown to detect an average of 5.3 fertile days per cycle at 89% accuracy. It was clinically tested in a year-long study at the University Hospital of Zurich and the first findings were published in the peer-reviewed journal Scientific Reports. Ava is an FDA registered device and CE certified.

2. Bloomlife

Bloomlife develops prenatal care solutions designed to improve the health of moms and babies. The company's solutions combine pregnancy-specific wearables with data analytics to reassure moms and to provide doctors with better data to earlier predict and manage pregnancy complications. 

What’s Unique?

Their wearable monitor is a lightweight patch that non-invasively tracks important health parameters of the mom and baby throughout pregnancy (i.e., fetal movement, fetal heart rate, contractions, maternal health). The device connects to a smartphone app and backend cloud analytics, enabling population health management for providers.

3. Flo.Health 

Flo is an AI-powered women’s health platform that encompasses accurate cycle predictions, personalized daily health insights, and a closed secure community of experts and peers. Flo meets the needs of women of all ages and goals, — from periods to menopause, from pregnant women to young moms, — and is truly a one-stop health solution for women during an entire reproductive cycle. Flo prioritizes safety and keeps sharp focus on being the only platform to which women can entrust their most intimate health-related concerns.

What’s Unique?

Flo is the first to use artificial intelligence for most accurate cycle predictions. Flo is number 1 in the “Health & Fitness” category in the U.S. App Store. They are the world’s fastest-growing femtech startup and women’s ultimate solution for improving health and wellbeing. The company was awarded the Red Herring Top 100 North America in 2017.

4. Woom 

WOOM is data science for women's health. WOOM Data Science levers 70 parameters to provide personalized parameters on women's & reproductive health, empowering users to make the right decisions about their reproductive health. WOOM is the daily companion for health from 25 years old, helping follow women’s cycles and learn about her body up to 55 years, navigating menopause. The collected 350 million data points provide real-world data and insights on a users' journey on women's and reproductive health to pharmaceutical, insurances, and consumer goods companies.

What’s Unique?

The WOOM algorithm uses biometrics data: female hormones, cervical mucus, and on the male side, sperm tests. On the data, WOOM uses artificial intelligence to pre-diagnose fertility-related illnesses but also endometriosis, POCS, breast cancer, and more that can take years to diagnose. 

5. Kindbody

Kindbody operates a health and tech company intended to offer fertility services and treatments for the modern woman. It offers a full range of services including intrauterine insemination, in-vitro fertilization, donor support, egg freezing, and embryo freezing, enabling women to improve their overall health and wellbeing.

What’s Unique?

Kindbody provides end-to-end fertility services from standard gynecological care to conception, nutrition, and mental wellness options in reimagined clinics with access to community events. They offer best-in-class price points and are in-network with most major insurances. 

If your company is making a difference to the healthcare space, be sure to join our health accelerator today.