Fall'08 Photos:
PlugandPlay Expo Fall 2008
The Keynote Speakers

Scott McNealy
Chairman and Co-Founder
Sun Microsystems [ Close ]
Scott McNealy, 53, is chairman of the board of directors of Sun Microsystems, a company he co-founded in 1982 and chairman of Sun Federal Inc. From 1984 to 2006, McNealy served as chief executive officer and chairman at Sun, steering the Company to constant innovation in open, network computing.
In his 22 years at the helm, McNealy grew Sun from a Silicon Valley start-up to a leading provider of network computing infrastructure with 37,900 employees worldwide, all while positioning the Company as the model of corporate integrity. In 1986, he took Sun public, creating one of the most notable publicly traded technology companies.
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Timothy C. Draper
Founder, Managing Director
Draper Fisher Jurvetson [ Close ]
Timothy C. Draper is the Founder and a Managing Director of Draper Fisher Jurvetson. His original suggestion to use "viral marketing" in web-based e-mail to geometrically spread an Internet product to its market was instrumental to the successes of Hotmail and YahooMail, and has been adopted as a standard marketing technique to hundreds of businesses. On behalf of Draper Fisher Jurvetson, Mr. Draper serves on the boards of Glam, Flux, SocialText, decentral.tv, Meebo, Lund 3 Aps, Wigix, Increo, and Chroma Graphics. Previous successes include: Skype (EBAY), Overture.com (YHOO), Baidu (BIDU), Parametric Technology (PMTC), Hotmail (MSFT), PLX Technologies (PLXT), Preview Travel (TVLY) and Digidesign (AVID), among others.
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The Winners of the Expo Fall 2008
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Apprema has developed an innovative, easy-to-use, online gift payment and delivery platform for social network consumers and merchants alike. Apprema has also developed with the Gift Delivery Network (GDN), which enables retailers to deliver gifts via e-mail and the Apprema Gift Box, which users can download to their social networking site of choice. Apprema’s gift payment and delivery solutions offer optimal choice and flexibility—they provide unique innovations, and make it simpler and easier for the social consumer to gift and stay connected online.
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TravelFli helps frequent flyers maximize the use of their miles. Our solutions address all of the major pain points associated with managing, searching for, and booking award travel online.
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Paxterra Solutions Inc. is focused on enabling fortune 1000 companies savings of up to 50% in electricity spent on IT equipment and optimizing existing equipment usage. Paxterra is led by a team of industry veterans from companies like Cisco Systems and Juniper Networks. The company has established operations in India, China and USA. Paxterra has an existing customer base generating revenues via value added professional services.
Presented Companies
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33Across, the leader in social media analytics and segmentation, enables publishers and marketers to utilize social relationship data, interests and peer-to-peer networks to improve targeting and ad relevance. 33Across provides the first platform to understand and target advertising along the social dimension, not just contextual and demographic targeting. New York based 33Across is funded by First Round Capital and prominent angel investors including Dave Morgan, Founder of TACODA and former EVP Global Ad Strategy at AOL, and Shelby Bonnie, former CEO of CNET.
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Attendi is a stealth-mode startup in the social search space leveraging natural language processing, machine learning and the latest PhD-level research on data visualization techniques to reorder and pre-process raw search engine results and radically improve the presentation of the information. Attendi thus enhances the user interaction with any other search engine by preprocessing results while leveraging existing strengths and ranking algorithms.
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Grouptivity is a Social Sharing Network. Sharing of web content is a filtering mechanism that we have expanded from just sharing to networking. Regardless of the service a user chooses to share it will be displayed for their friends, with the appropriate privacy settings.
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Purchasing groceries and sundry items is the one of the largest expense in most households, usually ranking second to housing. Every money saving tip you find on the subject basically says if you want to save on these purchases, then Smart Shop It. SmartShopIt.com provides a tool to do just that. More than a site with just shopping tips, coupons and recipes, it is most importantly a powerful tool that takes the ordinary shopping list and leverages the power of the Internet to help our Members shop the most effectively. SmartShopIt.com connects its Members with the entire shopping community to leverage pricing, product and retailer information on a regular basis. This community will continue to grow our site with useful information that will help all its Members to become Smart Shoppers!
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MyGameMug is a social matchmaking platform that allows online gamers to discover compatible gaming partners, which drastically improves online gaming experiences and retention. MyGameMug launched its matchmaking service in August 2008, since then over 20,000 online gamers have used the service with an 85% accuracy satisfaction.
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CauseTV is the online platform that enables the conversation between personal causes, organizations, and cause-affiliated consumer brands, creating an environment where causes and products engage their most loyal advocates. At the core is our uniquely different social responsibility framework that combines video interaction, peer participation, and sponsored causes into an emotional experience designed to engage our target users better than competing alternatives.
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LiveRSVP is a simple, easy-to-use Mobile and Web based platform, which enables event organizers and individuals to streamline event planning, guest management, and marketing operations. Be it a concert, expo, party, private or public event, LiveRSVP offers comprehensive solutions for all.
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Currently in stealth mode, MyWay is building a vertical social network system, similar to Facebook, for salespeople. MyCRM is a social CRM that allows people to tactically get closer to closing a deal. Our network provides the infrastructure to prospect and trade contacts across networked CRM systems in real time. We provide collaboration between sales teams and connect unknown users to transact millions of information trades on account opportunities anonymously.
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Today, hundreds of websites market travel “deals” (i.e. promotional rates, web specials, last minute offers, and other discounts). However, evaluating and comparing these deals is frustrating and time-consuming for consumers, and marketing them is expensive and inefficient for travel suppliers. The new Voyij service is the most comprehensive and easiest place for consumers to discover travel deals, and one of the most effective ways for suppliers to sell them.
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PreviewMe.tv ("PMTV") is an online marketplace platform that provides its members the capability to expose, engage, transact, and service prospects and customers. Our overarching goal is to provide multidimensional tools, applications and widgets that substantially reduce the cost of doing business, while enhancing loyalty, and empowering each individual member the ability to continuously improve operational efficiency through marketplace transparency.
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Oosah gives users a one-stop-shop for accessing, managing, and sharing their photos, videos and music files, along with a full terabyte of storage to go with their free Oosah account. Oosah's Media Explorer is a fully Web-based file management system that works pretty much just like a desktop system. Users can upload their digital media files, create file folders for organizing their content, drag and drop content from one folder to another, or even nest folders inside other folders.
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Imagine the world in 1860s before motion picture was invented where the primary means of mass communication was still text and static pictures. In 2008, Internet advertising, especially video advertising, is still in the 1860s, dominated by text and banner advertisements. How does a marketer communicate a powerful branding message to a potential consumer and be able to generate direct response, brand loyalty and be able to quantify the effectiveness of the methods. Online Video which provides a highly engaging medium that can make advertisements and messages much more powerful and sticky is being extremely under utilized.
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MyLawsuit.com, an online internet-based service, seeks to create a competitive market for bidding on contingency fee tort lawsuits. The focus is to assist individuals finding qualified attorneys who are willing to take cases on a contingency fee basis – no money down; fees are due only if the case is successfully litigated and award is collected.
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Costa Rican based ArtinSoft (www.artinsoft.com) owns the most successful software understanding and transformation technology (used by several migration tools, including Microsoft .Net wizards). It has successfully carried out the largest and most complex source-code migrations automatically, meeting time and cost targets.
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"Stitcher is the Pandora of everything but music" - TechCrunch • The best streaming audio news, information, and entertainment • Content from CNN, NPR, TechCrunch, ESPN, and over hundreds more great sources • Built-in personalization engine that customizes for users as they listen
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CupidsXFactors.com is a premier online matchmaking service that uses proprietary methodology, romantic product and service offerings, and accompanied by unparalleled customer service to help singles identify compatible partners for successful, long-term relationships.
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Everywun provides badges that people can place on their blogs, online profiles, and social networks. These badges support causes that people care about (e.g. "each click supports the Everywun Relief fund.") Businesses pay an advertising click fee to have their logo represented on the badges. Two thirds of the fee is donated to the sponsored fund, and the fund is distributed to nonprofits working on behalf of the stated cause.
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Bojam – launched at TechCrunch50 conference in September 2008 – is an online music creation service implementing open-source concepts, giving musicians a platform to mix, record, and connect with each other to produce original or popular music in a way never before possible.
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kwiry is a free service that converts offline cues into online actions. kwiry users text message things they see or hear to 59479 (K-W-I-R-Y) to be saved and processed online. People are inundated with information, bombarded by thousands of media cues, suggestions from friends and more. When away from our computers, we lack the time and contextual ability to immediately act on cues that we want to remember. kwiry lets you use your cell phone to flag it now and process it later.
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The software test market is segmented into test management, performance testing, automation and defect tracking. According to IDC, this market will be $2.3b by 2010. Zephyr intends to capture a significant portion of the test management market and make inroads into the other market areas by providing a solution that integrates with the top 2-3 leaders in the other sections and capturing the under-served test management needs of customers using those solutions.
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A mEgo is a first-of-its-kind portable multimedia profile that allows users to share interactive, dynamic and highly personalized visual representations of themselves across the web.
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Dixero.com is an easy online tool that allows you to aggregate RSS feeds and vocalize them with different voices. The service allows to access to internet contents all day long recovering unused time such as waiting the bus, driving the car, flying; providing podcast that you can use even offline. Dixero is revolutionary because all the online contents become available as podcasts that can be used anytime, anywhere.
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Stiki enables companies to offer Digital Content as promotional gifts and point of sales rewards. This is a $20 billion market of which we target $2-3billion segment that is growing annually at more than 25%.
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People find on Timalaya.com all services that are available to book online, offered by the firms that have opened their own timalayas. People search for, compare, recommend, rely on their friends comments, book and later on review the services.
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Companies today are being held to higher financial and accounting standards due to expanding global economies and increased regulatory requirements. Both public and privately held companies recognize the need to be prepared for a variety of business events such as funding, strategic partnerships, and equity events such as an IPO or merger or acquisition. If not prepared, this can result in painful fire drills and long and costly audits.
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For consumers, Siftin is a site where they can select and do a real-time search among most relevant sites in various categories like deals, jobs, videos, autos, pets, etc Siftin uses client-side technology that complements crawler based search technology, and provides much better coverage. We use client resources to generate the data and than collaborate it among consumers.
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We enable interactive video experiences across Internet, Television & Mobile platforms. We offer Interactive Video Platform™ that will help our customers quickly and costeffectively launch internet TV channels, interactive TV commercials, enhanced TV shows, interactive shopping broadcasts, and mobile TV channels.
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Vidtel is creating a new category of easy-to-use, high-quality, and reasonably priced video-calling services to consumers and small business, initially in selected verticals. By enabling superior video calling, Vidtel will transform video calling from the early-adopter market into the mainstream.
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Genesis Exchange is software as a service and lead generation company that provides hosted systems and new business opportunities to financial partners including early to middle market companies, small to medium financial institutions, and their respective broker representatives.
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Select2gether brings the social shopping experience to on-the-go consumers. People select, style and shop together in a real-time, international environment. Initially focused on apparel, Select2gether soon will expand into the endless array of design (fashion, home, cars and more).
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We make enterprise IT security policy management manageable in a cost-effective, low-maintenance way that reduces risk. Instead, predecessors (e.g. identity management, authorization management, security dashboards model-driven tools with security features) require manual maintenance of large numbers of security policy rules.
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Founded in early 2001, TrafficSpectrum is a full service digital media agency serving as both an interactive advertising network and advertising agency, assisting some of the largest interactive brands and direct marketers in the digital landscape to smaller start-up companies seeking assistance with the following needs and objectives.
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Sesh.com provides never before available synchronized group Web browsing and communication for online businesses. For the first time, online businesses can now bring brick-and-mortar style personalized service to their Web sites. Sesh enables the customer service agent to instantly join the customer on any page on the Web site; both parties can navigate together, draw and chat on Web pages. All of this is done with no downloads, no software to install, and no browser plug-ins. Sesh also provides one-click customer-to-customer group shopping within a company's Web site, providing businesses with a whole new way to increase sales by enabling their own customers to bring new users to the site to "Sesh" with them, or even to “Sesh” with other uses who are currently on the site.
WiViu
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WiViu is an early stage consumer electronics company. It designs and markets software and hardware to wirelessly project visual content from internet and personal devices (like PCs, smart-phones, PSPs, MIDs and camcorders) to display devices like TVs and projectors.
Nanomatic

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Cooliris was founded in January 2006 with a simple mantra; "Think Beyond the Browser." Currently funded by Kleiner, Perkins, Caufield and Byers, Cooliris is revolutionizing the way the world discovers content
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Koollage is powering the next generation of social "instant publishing" and interaction around media through its unique approach. The Koollage platform offers a revolutionary way to instantly aggregate, package, author and distribute diverse multimedia, setting a new standard for viewing and sharing digital content. Using a unique combination of Search and Web 2.0 technologies, users can effortlessly condense any content into amazing visual experiences in small form-factor windows called Pods ((Packages-on-demand). Once created, these compact, media-rich packages are available for viewing on the web and mobile devices (like the iPhone) and other small form factor windows. Each pod can be a creative collage of images, videos, audio, rss feeds, search results and other web or desktop content displayed as a sequence of "playable" frames. Users can rapidly leaf through frames, skim summaries, add comments, rate content and share with others. Anyone can instantly author a Koollage pod in minutes, even from mobile devices. Users can create pods working individually or in groups.
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Software-as-a-Service is rapidly moving beyond just CRM onto numerous other functions such as Human Resources, Accounting, Payroll, Marketing, Support, Business Intelligence and Analytics. But the way organizations are required to manage user accounts and entitlements across these disparate business critical applications is still a tedious and painful process.
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Think Larry King Live where the call conferences in HD quality, where employees conference calls today. ViVu enables live video downloads. ViVu provides a participative platform that can receive, queue, screen and switch an unlimited number of callers. The solution can scale to support small corporate video participation from thousands of callers.






























































