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Hollywood Meets PlugandPlay
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Executive Summary

Expansion of the Plug and Play Tech Center to Southern California is necessary to bridge Hollywood studios and Los Angeles area startups with the Silicon Valley. Digital media is transforming from traditional viewing methods to internet based entertainment with personalized channels. (Facebook, MySpace, Hulu, Youtube, VUDU, MyWaves, Songbird, etc.) Therefore a connection with technology companies and venture capital funding is necessary to evolve these companies by bridging the gap between media content and technology. Plug and Play Tech Center is home to 250 startups, 50 venture capital relationships, corporate relationships, strategic partnerships, university relationships, and international relationships. The Silicon Valley based Plug and Play Tech Center is now expanding its ecosystem to the Los Angeles area with three facilities in addition to the three existing Silicon Valley facilities.

Mission

Plug and Play's goal is to become the leading accelerator in Southern California by expanding its footprint from three locations in Silicon Valley with three additional locations in the Los Angeles area.
This goal will be accomplished with sixty technology tenants by the end of 2009.
Plug and Play's mission is to create the best micro ecosystem for entrepreneurs and startup technology companies to accelerate their success. Plug and Play strives for the advancement of innovation through the promotion of entrepreneurship and technology.

Company Overview

Plug and Play Tech Center was founded in 2006 and is the leading accelerator in the Silicon Valley. Our principal locations are Sunnyvale, Redwood City, and Palo Alto with a total of 177,000 square feet. Our newest locations are in Los Angeles, Hollywood, and Glendale with a total of 465,000 square feet.
In merely three years, Plug and Play has developed a unique collaborative community of startup technology companies, universities, (Cornell, MIT, Harvard, Stanford, etc.) venture capital firms, (NVP, Sequoia, KPCB, MD, etc.) and corporate partners (Sun, Ebay, Nokia, Lenovo, Google, Yahoo!, etc.).

Plug and Play facts:
  • Assisted more than 150 companies, with over 250 presently housed
  • The startups have raised capital in excess of $700 million
  • Value creation of over $2 billion
  • 800 technology jobs; projected to reach 6,000 in the next 3 years
Management Team

Our team has the following members to achieve our plan:

Saeed Amidi, President and CEO, Plug and Play Tech Center
Lucy Mardonovich, Manager, Hollywood Production Centers, lucy@hollywoodpc.com
Jupe Tan, Business Relationship Manager, jupe@plugandplaytechcenter.com
Sumit Mahawar, Business Relationship Manager, sumit@plugandplaytechcenter.com
Benjamin Flor, MBA Analyst Intern, ben@plugandplaytechcenter.com
Arden Pennell, Event Planner & Business Development, ardenpennell@gmail.com
Conclusion

Plug and Play Tech Center is poised to establish itself as the premier accelerator in Southern California. In addition to the three locations in Silicon Valley, three new facilities are now located in the Los Angeles area. This expansion provides the Silicon Valley network connection necessary to evolve Hollywood studios and Los Angeles startups by bridging the gap between media content and technology.

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